Who we are

J White was standing at a crossroad, with the shattered glass of his life's work laying underneath his feet. Twenty years he had poured into Underground Rich, his NC-based studio, only for gunshots to bring it all to an end.  Luckily, no one was harmed in the drive-by, but the studio's legacy? That was shattered beyond repair. He had sixty days to vacate. The crunch of broken glass echoed with each cautious step he took down the empty studio hallway.

This wasn't just any recording facility. It was a mecca, a frequent stop for hip hop and R&B's biggest names. Glorilla, Jadakiss, Anthony Hamilton, and a phenomenal list of other celebrities had all recorded there.  But, for J White, the impressive accolades were never the motivation. He did it for the Carolina artists, those who once had to travel to Miami, New York, or LA just to find a top-notch recording experience.

J White understood their struggle,  he lived it.  He started in the early 2000s, managing his cousin Brandon D. Together, they sold over 500,000 CDs, hustling outside gas stations and nightclubs. Back then, North Carolina artists had few avenues, and J White vowed to change that. Underground Rich Studios was the fulfillment of that promise, an investment of hundreds of thousands of dollars into creating a state-of-the-art recording experience for the home team.  Now, in an instant, it was all coming to an end.

Late one night, alone in the control room, J White contemplated his next move.  Suddenly a new vision was sparked.  The same void he had filled with a physical studio also existed  in the digital space.  What if he could offer clients an upscale experience online?  Services like social media management, web design, and content creation.

From this revelation, Rich Resources was born. A Carolina-based digital marketing agency, uniquely positioned to do everything from creating compelling content to strategically pushing it to the rest of the world. This was more than just a new venture; it was the re-imagination of a promise, a new frontier for empowering artists and businesses, ready to build and amplify their legacies in the digital age.